Top ten overseas e-commerce brands in the hottest

Top 10 overseas e-commerce brands in the construction machinery industry

Top 10 overseas e-commerce brands in the construction machinery industry

China Construction machinery information

Guide: it is reported that recently, some inspectors did not understand the addition of an increment. The China Federation of industry and Alexa, the global Internet data statistics agency, jointly released this year's overseas e-commerce brand development report of China's construction machinery industry, And announced the top ten overseas e-commerce brands in China's construction machinery industry. This report, through the authority

it is reported that recently, the China Federation of industry and Alexa, a global Internet data and statistics organization, jointly released this year's overseas e-commerce brand development report of China's construction machinery industry, and announced the top ten overseas e-commerce brands of China's construction machinery industry

this report, through authoritative institutions, investigated the data of the National Bureau of statistics, the network supervision division of the General Administration of customs, the Internet market monitoring center, the overseas construction machinery industry association and other relevant institutions, focusing on the analysis of the Internet supply and demand of the construction machinery industry, as well as the overseas profit analysis, analyzed and selected the top ten overseas e-commerce brands in China's construction machinery industry

from September 1, 2007 to September 1, 2008, the survey covered the markets in Europe, Southeast Asia, the Middle East, North America and South America. The data came from the National Bureau of statistics, the network supervision division of the General Administration of customs, the Internet market monitoring center, the overseas construction machinery Industry Association and other relevant institutions

it covers excavation machinery, earth shoveling and transportation machinery, agricultural machinery, piling machinery, compaction machinery, concrete machinery, engineering lifting machinery, road machinery, motorized industrial forklift, engineering and environmental sanitation machinery, power devices and accessories, chassis and transmission parts, working mechanisms and devices, hydraulic and hydraulic components, decoration machinery, engineering drilling machinery, etc

the research and analysis factors are as follows:

1. The influence of brands on overseas Internet and the impression of foreign buyers on Internet

2. Comprehensive overseas visits, IP flow direction and PV volume of the station

3. Network promotion involves language and regional access distribution

4. The universality of customer search and the degree of customer recognition

through comprehensive selection, the final ranking results of overseas influential brands in the field of China's construction machinery from 2007 to 2008 are obtained. (top 10)

first place: XCMG group keyword Description: (ranking first)

XCMG still ranks first in this year's ranking of Internet overseas influence, and the comprehensive ranking index of four networks ranks first. The average daily visit of the station generally divides the impact into high-speed impact and low-speed impact, with a total of more than 15000 times. XCMG has long recognized the characteristics of the Internet and believes that the overseas expansion of brands will have a significant dependence on networks in the future. XCMG invested nearly 4 million yuan in the Internet in the year, and the Internet promotion is mainly concentrated in the Internet search engine and overseas construction machinery stations. XCMG is currently actively exploring new ways to promote Internet overseas, and is always looking at the network promotion methods of international rivals. At present, XCMG's original alliance station promotion method has been widely recognized and adopted by other enterprises in the industry

second place: Zoomlion keyword Description: (innovation first)

Zoomlion rose from fifth place last year to second place this year. Despite the continuous economic downturn this year, Zoomlion still maintained a growth rate of 45.3% over the same period. After completing a series of mergers and acquisitions at the beginning of 2008, Zoomlion recovered the overseas network promotion market of the merged enterprises. At the same time, it organized many overseas network promotion activities together with famous foreign search engine companies and domestic construction machinery network operators, with remarkable results. In terms of the number of visits to the station, Zoomlion's average daily number of visits is more than 11000, and the average daily number of visits from foreign sources is as much as 5000. This figure has also created the best performance in the domestic industry. Zoomlion's next network promotion plan will carry out targeted advertising, which will make the effect of overseas network promotion more obvious

third place: Sany keyword Description: (moving forward steadily)

compared with last year, Sany has no increase or decrease in the ranking, and still remains in the third place. The upsurge of raw materials and the change of export exchange rate in have had a great impact on Sany. In order to consolidate the overseas market, in the fields of kitchen, bathroom, amusement facilities, building materials, etc., which are closely related to daily life, first heavy industry cancelled some overseas exhibitions and turned them into overseas internet promotion funds. Hundreds of thousands of exhibition expenses spent on Internet is a very extensive overseas promotion investment. Cheng Hua, general manager of the marketing department, said, "the huge cost of foreign exhibitions has greatly limited the expansion of foreign markets in this special period. Increasing the overseas promotion of Internet can not only effectively reduce the promotion cost, but also the coverage of promotion is much larger than that of ordinary exhibitions. The way of Internet promotion will also become the first core competitiveness of Sany overseas market in the future!"

fourth place: China Yituo keyword Description: (dark horse fusion)

"yto" (Dongfanghong) brand has entered the top four of overseas internet promotion. In the annual report, YITUO Group ranked 28th among overseas brands of construction machinery with an average of 120 visits per day and a PV value of 400. It rose to the fourth place in the industry in just one year, which also created the fastest growing achievement of all brands in the annual overseas survey of construction machinery interconnection since the first circle. YITUO chose overseas search engines to carry out station promotion and drainage. From the perspective of results, the promotion and application of search engine is quite successful. When IR purchased the experimental machine, the research data center showed that at present, the average daily visits of Yituo official station reached more than 4500 times, the PV value was more than 7200, and the access sources were all over 78 countries and regions, among which the access sources in Eastern Europe, the Middle East and Africa were more active

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